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12
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Stories on how Pest Control industry leaders started and grew their businesses. All you need to know to create a successful path for you & your team of Pest Control experts.
Episodes
Monday Jan 13, 2025
Monday Jan 13, 2025
00:00 Introduction to Shane Dutka and his experience
01:21 What is programmatic SEO?
03:38 Why use programmatic SEO?
07:00 Disadvantages of programmatic SEO
09:43 Examples of effective programmatic SEO
11:45 Technology needed for programmatic SEO
16:19 What is digital PR, and how does it support SEO?
18:51 Examples of successful digital PR campaigns
23:01 Using data to create compelling stories for digital PR
26:30 Strategies for developing revenue-generating content
29:12 Social media's impact on SEO and brand building
33:53 The importance of branded searches for SEO
35:09 Conversion rate optimization: 7 key levers
41:44 Optimizing post-click user journeys
44:53 Conversion rates by content intent
47:45 Attribution in SEO campaigns
51:43 Introducing Shane’s new software, SiteCurve
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