Unlock Easy Hidden Revenue In Your Pest Control Business With Cody Barbour

00:00 Introduction and Cody’s background
01:03 What does Baton do for the pest control industry?
03:09 Personal experiences that inspired Baton’s creation
04:12 How Cody joined Baton
05:45 The financial impact of unqualified leads
07:51 Benefits of Baton for companies of different sizes
10:53 The quality of referral leads compared to other sources
14:08 Expanding Baton’s referral network beyond pest control
16:33 Competitive landscape and Google’s potential entry into referrals
18:44 Blueprint for integrating Baton successfully in the first year
20:14 Importance of tracking lead sources and marketing ROI
26:52 Calculating customer lifetime value for pest control companies
31:04 The role of branding and indirect marketing
36:30 Sample size and evaluating lead generation sources
41:18 Final thoughts on teamwork and defining success