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Stories on how Pest Control industry leaders started and grew their businesses. All you need to know to create a successful path for you & your team of Pest Control experts.
Episodes
Monday Nov 29, 2021
Monday Nov 29, 2021
Today’s episode of The Pesty Marketing Podcast brings Jason Fiala, partner and operator at Premium Termite and Pest Control, and the story of how he started and grew his companies, the challenges faced, and the lessons learned.
One of the most interesting things we found in Jason's story, were (as told by him) the three components of the perfect storm that caused his business to shut down: lack of discipline (maybe having too much fun), the economic crisis, and not taking the time to hire and train adequate staff. Added to this same scenario, he commented on the importance of learning to say “no” when you really can’t take over a job (whether it is because you lack the time, or because you know nothing about construction).
Moving forward 10 years, he tells us some of the secrets that make his business one of a kind: being super on top of Yelp reviews, not settling for being a 4.5 stars company and always striving for 5 out of 5, and making sure your customer’s experience is great by granting clear and useful communication as well as follow-ups once the job is finished.
And finally, we can’t leave aside his success tale: how being known as the “taco guy” and doing a memorable job turned him into the only termite guy the biggest real estate company in Long Beach actually trusts.
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Thursday Nov 11, 2021
Thursday Nov 11, 2021
In our 1st episode of The Pesty Marketing Podcast, we have Bob Howard, founder of 855 bugs, telling us the insights of a lifetime in the pest control industry. And, of course, all about his journey beginning, growing, and finally selling his own company.
Bob’s tale is not only a handful of valuable lessons on how to be successful, but also on how to build and maintain a reputation on customer-focus, and the importance of creating a product and service that actually makes the difference from them. 855 bugs’ main premise is definitely something to keep in mind: customers actually really value knowing who they are doing business with because that’s the people they’ll have going into their houses.
Accompanied by a hilarious practical joke involving dead bodies, Bob’s narrative walks us through the stages he went through during all the years he ran his company and the impact that Marketing had on it. Everything from being initially named “bugs.com.com” (yes that’s not a typo), going through phone book ads, and figuring out the strategies that would actually escalate is told in today’s episode.
So what are you waiting for to jump right in and watch the complete episode?
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